Skip to main content
This is an image depicting a selection of Good Journey attractions.

What is Good Journey

Good Journey is an independent organisation operating across the UK. It encourages sustainable travel options by giving people incentives, such as discounts or free cups of coffee, if they visit participating attractions and get there by bike, on foot or using public transport.

Now Norfolk County Council has teamed up with Good Journey to offer visitors and residents to our county the chance to get discounts on dozens of attractions across our county if they choose to access these sites sustainably. Use the journey planner to find out where these attractions are and how you can get there for a day out that has a lasting impact on the whole family, with a minimal impact on our environment!

So far more than 20 visitor attractions in Norfolk have signed up to welcome people by train, bus, bike and foot with incentives from 50% off entry to a free coffee in the cafe.

This is part of the Norfolk County Council Good Journey campaign, it shows a father and daughter sliding down a water slide

How to find an attraction on our map

Click on our journey planner map and look out for the purple Good Journey pins dotted across the county. Click on the pin icon to find out more about the sustainable journey incentive and the best way to make your journey.

Latest news

Norwich Park and Ride Survey results

In November 2023 we ran a survey to find out what people want from their park and ride service in…

£1.50 capped fare for Great Yarmouth thanks to Bus Service Improvement Plan

Residents in Great Yarmouth are set to benefit from a new capped fare on buses within the Yarmouth town zone…

Timetable changes bring new direct bus services to two popular National Trust attractions

Following a regular review of bus services two popular National Trust sites in Norfolk will now receive a direct bus…

Rackheath residents and workers set to benefit from an enhanced bus service

Residents living or working between Rackheath and Norwich are the latest to benefit from enhanced bus services thanks to money…